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Collaborative specification for architecture and interior design

Matter opens the Meet Design Center in Madrid: thirteen brands, the Materia Viva hub and the real specification criteria of over a hundred professionals.

EventsMeet Design Center6 min read

MEET DESIGN CENTER: Collaborative specification for architecture and interior design

On 7 May 2026 we opened the Meet Design Center (MDC) in Madrid, at Calle Claudio Coello 55 in the Salamanca district. More than 250 industry professionals —architects, interior designers, specialist media and brands— came together to launch what we at Matter describe as Spain's first collaborative specification space for architecture and interior design projects.

In this article we look at what the MDC is and how it differs from a showroom, which brands make it up —including Materia Viva, its space devoted to material innovation— and what the studios concluded in the Manual Thinking session held at the opening: five project typologies, five questions and six shared criteria, which you can download as a PDF.

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A founding night

More than an opening, the event was a shared experience. Throughout the evening, the space came alive as a genuine meeting place for studios, brands and media: an environment designed for exploring materials and solutions in a project context, for debating criteria, and for seeing and touching what is normally only consulted in a catalogue.

The Meet Design Center was born that night with a clear purpose: to enable more informed, rigorous and conscious decisions during the specification process. Not as a conventional showroom, but as a collaborative system where different disciplines and companies coexist to create better projects.

Speaker with a microphone in front of a screen showing the Meet Design Center logo and participating brands
Guests around a table of material samples beneath pendant lamps
The MDC presentation and one of its material tables during the opening.

What the Meet Design Center is

The MDC is a space promoted and coordinated by Matter, a company specialising in the specification, consultancy and management of materials for architecture and interior design. At Matter we understand that specification is not an isolated act: it is a complex process that runs from the conception of a project to its materialisation, and that requires judgement, context and collaboration.

Unlike a traditional showroom, the Meet Design Center proposes a different way of engaging with brands and their solutions: not as independent elements, but as part of an integrated system. Cladding, lighting, joinery, hardware, acoustics, furniture and flooring coexist in a single space, so they can be studied together, within the same project. Three ideas sum it up:

  • A system, not a catalogue: each solution is seen in relation to the others —hardware with joinery, light with cladding, flooring with acoustics.
  • Materials in context: full-size samples to see and touch, rather than data sheets and renders.
  • Shared decisions: studios, brands and the Matter team work at the same table from the early stages of a project.

The space is at Calle Claudio Coello 55 (28001 Madrid), in the Salamanca district, and is also Matter's Madrid base.

Façade and shop window of the Meet Design Center by Matter on a Madrid street
Double-height interior of the Meet Design Center with visitors and a Formma screen
Red metal-frame shelving with books in one of the display areas
The entrance on Claudio Coello and two of the MDC's interior spaces.

The brands of the MDC ecosystem

Alongside Matter, which coordinates the space, the Meet Design Center brings together thirteen companies working in complementary areas of the architectural project. Each one contributes its own speciality:

BrandAreaSpeciality
FormmaCladdingLime-based and natural stone cladding
BolibarHardwareArchitectural hardware and opening systems
LedsC4LightingTechnical and decorative architectural lighting
OracMouldings and profilesHigh-density polymer mouldings, cornices and profiles
EggerBoardsDecorative boards, laminates and wood-based surfaces
BernadíFurnitureConsultancy and furniture for workspaces
ECOceroAcousticsAcoustic design and sound-absorbing panels
TorincoExternal joineryHigh-performance timber windows and doors
Kitchen For LifeKitchensModular kitchen system with a metal structure
OnspaceFlooringLightweight flooring: carpet, PVC and woven PVC
SecrisaGlassCustomised laminated glass
Material BankSamplesSample management and delivery platform
TMM – The Multisensory MakersSensory experienceVisuals, audio and scenting integrated into the space
Meet Design Center brands and their role in the project. Data from Matter and each manufacturer.

Several of them provide systems rather than products. Kitchen For Life, created by architect Paula Rosales, treats the kitchen as a structure of steel profiles with mechanical joints, with no glue or building work, that can be reconfigured or moved. ECOcero makes acoustic panels from recycled fibres; Torinco, an industrialised joinery firm based in Córdoba, produces timber windows with high thermal and acoustic performance; and Bernadí supports office projects from consultancy through to installation.

Panel with the Meet Design Center logo and the logos of its brands
The Meet Design Center brands, including the three in Materia Viva.

Materia Viva: the innovation hub

Within the Meet Design Center, Materia Viva is an area dedicated specifically to material innovation. It brings together three brands working with waste, natural fibres and low-impact materials:

  • Birdmind: boards made from agricultural waste, such as Rice Tab, made from rice husk. According to the manufacturer, it is circular and formaldehyde-free, with fire-retardant (Cs1d0, or Bs1d0 in the Rice Tab Plus version), water-repellent and antifungal properties, and is produced with 100% renewable energy and no water consumption. Combined with absorbent materials, it can also work as an acoustic element.
  • Revolución Limo: surfaces and furniture made from 100% recycled plastic, such as the Polygood panels it distributes in Spain with The Good Plastic Company, for wall cladding, bars, counters and furniture.
  • Prohabit: low-environmental-impact materials such as Mogu (mycelium grown on textile waste) and Selador (natural fibres), applied to cladding and acoustics.

Materia Viva is a commitment to anticipating how we will build in the years to come.

Colourful material samples on a table, including a blue panel with orange fragments
Material samples on one of the MDC's work tables.

More than 250 professionals, one shared experience

The night of 7 May confirmed something we had sensed: there is a real need in the sector for a space like this. More than 250 people passed through the MDC during the opening: architecture and interior design studios from Madrid, specialist media, and the brands that are part of the ecosystem.

Corridor of the Meet Design Center full of guests in conversation
Three guests smiling for the camera inside the Meet Design Center
More than 250 professionals passed through the MDC during the opening.

The experience was not just a visit to the space. It was a gathering where, through materials, conversations and exchange between disciplines, a shared view was built on how to make specification decisions: which criteria we prioritise when selecting a material or solution, how the different construction systems relate to one another, and what role sustainability, acoustics or durability play in that process.

Group of guests talking beneath a terracotta-coloured metal structure
Guests with glasses of wine talking next to a red metal structure
Studios, brands and specialist media shared the evening at the MDC.

Manual Thinking: how the sector really decides

During the opening, attendees took part in a Manual Thinking session —a visual and creative thinking methodology— to collaboratively identify and map out the priority criteria when specifying materials and solutions. More than a hundred participants were split across five tables, one per project typology, and each table answered the same five questions:

  • Experience: what makes you distrust a material?
  • Responsibility: which sustainability criterion do you apply, and which would you like to apply?
  • Restriction: which criterion will you never give up?
  • Honesty: which criterion carries weight but goes unspoken?
  • Evolution: which criterion do you apply today that you did not five years ago?
Guests leaning over a table filling in a Manual Thinking map
Participants standing around a long table working on the session maps
The Manual Thinking session: each table worked on its own map.

Five typologies, five answers

Each table started from a defined brief —location, floor area and budget— and the result was a structured, honest conversation about how decisions are really made. What each typology regards as non-negotiable, and what weighs without being said, changes with the programme:

TypologyStarting briefNon-negotiableUnspoken but decisive
Urban colivingChamberí · 2,500 m² · €2,400–3,000/m²Technical quality, natural light and initial conceptValue for money, beauty and intuition: “would I use it myself?”
Five-star urban hotelSalamanca district · 3,500 m² · €4,500–5,500/m²Functionality, durability and focus on the projectEmotion, coherence and the material's narrative
Experiential restaurantJusticia · 450 m² · €2,800–3,500/m²Lighting, practicality and the essence of the conceptPersonal preference: “mat-love”
Multinational officesAZCA · 4,000 m² · €2,500–3,200/m²Design idea, comfort and layoutPersonal taste: “what I grew up with”
Retail flagship storeCalle Serrano · 900 m² · €3,500–4,500/m²Brand identity and honesty of materialsCAPEX and return on investment
Starting briefs and main criteria of each table. Source: MDC conclusions document.

In coliving, materials have to create warmth amid intensive use and high turnover. For the hotel, one table put it this way: technically perfect is not enough. The restaurant is the most expressive typology, where materials must create atmosphere while being easy to clean; in offices, they are asked to be smart without drawing attention; and in retail, authenticity is not optional: materials that imitate others are ruled out immediately.

Two participants smiling as they write on their table's map
Three participants reviewing their table's map next to material samples
Each table answered the same five questions from a different typology.

Six criteria repeated at every table

Beyond their differences, the five tables agreed, almost word for word, on six ideas:

  • Authenticity: in every typology, a material that imitates another breeds distrust. It is not an aesthetic value but a technical criterion.
  • The body decides before reason: touch, sound, texture and first impressions filter before the technical data is consulted.
  • Sustainability wants to go further: every table applies sustainability criteria and every table would like to go further; the brake is not willingness but cost.
  • The unspoken carries weight: personal taste, intuition, emotion or CAPEX operate strongly even though they are rarely voiced. Recognising them is the first step.
  • Ingenuity in the face of constraints: when the budget falls short, no table proposes lowering quality, but rather looking for alternatives and rethinking the material.
  • From price to impact: five years ago the focus was on price; today it is on origin, traceability, impact and purpose.

Below you can download the full conclusions document (in Spanish), with the maps and answers of each table. What we experienced that night was a demonstration of the way we want to work at the MDC: together, bringing perspectives together, to create better projects.

That is exactly what we want the Meet Design Center to be: a space where these conversations happen regularly, and where specification stops being an isolated act and becomes a shared process.

Participants working standing around a dark table with material samples
One of the work tables during the Manual Thinking session.

What comes next

The Meet Design Center is not just a permanent specification space. It is a workspace where brands, materials, solutions and experts coexist to provide comprehensive solutions for architecture and interior design projects: the benchmark space for collaborative specification.

Guests talking in front of a wall of shelves with material samples
Guests in front of one of the MDC's sample walls.

Book your visit to the Meet Design Center, at Claudio Coello 55, to discover our Madrid Materials Library and talk to our team about the materials for your next project.

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